For Malaysian companies, successfully integrating a Customer Relationship Management (CRM) system is inextricably linked to a well-defined sales strategy. It’s not simply about acquiring the right technology; it requires a holistic assessment of the entire customer journey. Many enterprises in Malaysia are now recognizing that a sophisticated CRM… Read More

The event market is on the cusp of a revolution. Harnessing the power of artificial intelligence, event professionals can now automate workflows, optimize attendee experiences, and gain valuable metrics. From tailored event suggestions to intelligent check-in systems, AI is transforming the way events are planned. AI-powered chatbots can provid… Read More